Percy Pig ice cream renamed after 'polite' M&S request

An ice cream parlour has changed the name of one its products after a "polite" request from Marks & Spencer.

Fabio's Gelato, based in Hitchin, Hertfordshire, only began making its Percy Pig ice cream last week.

But the retailing giant sent the owner Fabio Vincenti a letter which said he could continue to use the sweets, but not the name of the product.